EChO - Eradicate Childhood Obesity Foundation

SugAR Poke demo App 
Concerned about added sugar in your food? There's an app for that.

What is SugAR Poke?

SugAR Poke is the first FREE app to use AR, augmented reality, to show how much added sugar is hidden in a product. 

SugAR Poke makes it easy to understand how much sugar is in the food you buy. It features easy-to-understand green and black labels on the front of the package. It also tells you how much in teaspoons, not confusing grams! And, because the serving sizes that companies propose are both unrealistic and misleading, SugAR Poke gives you the sugar content for the whole package.

Learn more about SugAR Poke ​ 
-Hidden Valley Dressing Coleslaw 16 FL OZ
-Hidden Valley Dressing The Original Ranch 16 FL OZ
-Hidden Valley Dressing The Original Ranch Fat Free 16 FL OZ
-Kraft Dressing Classic Catalina 16 FL OZ
-Kraft Dressing Classic Ranch 16 FL OZ
-Kraft Dressing Coleslaw 16 FL OZ
-Kraft Dressing Fat Free Classic Ranch 16 FL OZ
-Kraft Dressing Zesty Italian 16 FL OZ
-Newman’s Own Dressing Light Italian 16 FL OZ
-Newman’s Own Dressing Lite Italian 16 FL OZ
-Wish-Bone Dressing Italian 15 FL OZ
-Wish-Bone Dressing Ranch 15 FL OZ
-Wish-Bone Dressing Red Wine Vinaigrette 15 FL OZ
-Wish-Bone Dressing The Original Western 16 FL OZ
-Wish-Bone Dressing Light Western 16 FL OZ

Products on the Demo 

Why check for added sugar?

Front labels don't indicate how much sugar has been added to the products. Thus, we often don't realize how much sugar we really are consuming.

Hidden & Added
Unlike what many expect, 50% of our added sugar consumption comes from savory foods , not sweets or beverages.
Added Sugar in Infant Formula
Some of the most popular infant formula products have less lactose and larger amounts of sugar - as much as 61 teaspoons in 1 box of formula.
Tricked by the Diets
Surprisingly, many gluten-free, fat-free, and organic products can have significantly more added sugar than the regular option.
A Public Health Emergency
Added sugar consumption is directly correlated with  heart disease , obesity, and Type 2 diabetes.

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Sources: American Journal of Nutrition and Dietetics; Journal of the American Medical Association; Photo by Flickr User John Liu 
    The Front Label Act.  A clear label for added sugar. 
    Our children deserve to live a long and healthy life, unburdened by obesity.
    We, the people, can eradicate childhood obesity for all American children.

    Sign the Petition

A new front label that tells the truth.